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What Is A Premium Domain (Name)?

“Your domain name is your potential client’s first point of entry…
A client or customer should be able to tell what kind of business you do by viewing your domain!”

~ Rosslyn Tebbutt, Designer-Founder, SampleBoard.com

What Makes Up A Premium Domain Name?

A domain is considered to be high quality (premium) if the domain name:

  • is a “.COM “(it makes a statement) (which BIG Brand does not have a .com domain?)
  • is an EMD = Exact Match Domain (attracts Direct Type-In Traffic, i.e. visitors)
  • is authoritative
  • is closely associated to the actual service or industry (descriptive)
  • consists of proper English word (s)
  • describes your business and what you stand for (self-explanatory)
  • has already experienced or has the potential to attract a good deal of traffic
  • has been previously registered (aged, seasoned)
  • has no ‘digit’ in it
  • has no ‘hyphen’ in it
  • has no ‘in’ (e.g valetINsingapore.com)
  • has no copyright / trademark infringement issue
  • has no plural
  • has no unfamiliar extensions
  • has strong branding potential (brandable)
  • is generic, short, sounds good, easy to spell, easy to pronounce, easy to remember (memorable)
  • is in “Keyword + Location (geographic)” format (eg. ValetSingapore.com)
  • is keyword-rich (comprises strong keywords and descriptors)
  • is regularly searched
  • is unique
  • looks better
  • is not confusing or long
  • is not synonymous with spam, porn, or illegal sites
  • … and more mayber

 

A premium domain name…

  • provides a positive and lasting experience
  • provides value, maximizes branding efforts and establishes an identity
  • can experience improved search results (good for SEO)
  • could get you more customers, increase your sales revenue and net profits
  • holds value for a potential resell. You can sell the name down the road
  • tells your customers or prospects that “We’re the leader in our industry.”
  • commands authority and respect
  • is an ASSET (Virtual Real Estate), and an investment in your brand
  • gives you what you want – High Reputation, Visibility and Traffic
  • is trusted by visitors (also, people find domain-specific email addresses more trustworthy)

GET THIS DOMAIN!

GET FOUND! GET REMEMBERED!

If you are interested in taking over this domain, or in partnering us in this unique opportunity, please contact us.